Aaker on Branding: 20 Principles That Drive Success

Name: Aaker on Branding: 20 Principles That Drive Success
Author: David Aaker

By David Aaker

"Aaker on Branding: 20 Principles That Drive Success" by David Aaker distills essential branding principles from his previous works into a comprehensive guide for creating and maintaining strong, enduring brands and effective brand portfolios.

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Aaker on Branding: 20 Principles That Drive Success

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