American Icon: Alan Mulally and the Fight to Save Ford Motor Company
"American Icon: Alan Mulally and the Fight to Save Ford Motor Company" by Bryce G. Hoffman is a compelling narrative that details how CEO Alan Mulally led a transformative and successful turnaround of Ford Motor Company from the brink of bankruptcy without resorting to a government bailout, by unifying operations, revitalizing its product line, and restructuring its internal culture.
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