Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

Name: Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
Author: Felix Oberholzer-Gee

By Felix Oberholzer-Gee

In "Better, Simpler Strategy," Felix Oberholzer-Gee introduces the Value Stick, a tool that helps executives focus on customer willingness to pay and employee willingness to sell their services, to enhance competitive advantage and improve business strategies.