Breakfast at Balthazar: From brand fragmentation to the fragmentation of society audiobook cover

Business

Breakfast at Balthazar: From brand fragmentation to the fragmentation of society

By Enrique Henry Ahumada

"Breakfast at Balthazar: From brand fragmentation to the fragmentation of society" by Enrique Henry Ahumada explores how the dynamic and uncontrolled nature of social media challenges both brands and societal cohesion, paralleling Alfred Hitchcock's innovative yet disorienting real-time filming technique in "The Rope."

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