Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)

Name: Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)
Author: Gert H. N. Laursen

By Gert H. N. Laursen

"Business Analytics for Managers: Taking Business Intelligence Beyond Reporting" provides a comprehensive model for integrating business analytics within organizational strategy and processes, emphasizing the importance of using information as a strategic asset to enhance decision-making and innovation.