Certain to Win: The Strategy of John Boyd, Applied to Business

Name: Certain to Win: The Strategy of John Boyd, Applied to Business
Author: Chet Richards

By Chet Richards

"Certain to Win: The Strategy of John Boyd, Applied to Business," by Chet Richards, examines how the military strategies of John Boyd, particularly the OODA loop concept, can be adapted and applied to business strategy, focusing on customer engagement rather than just outcompeting rivals.