Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Name: Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
Author: Jeanne Liedtka

By Jeanne Liedtka

"Designing for Growth: A Design Thinking Tool Kit for Managers" by Jeanne Liedtka and Tim Ogilvie explains how managers can apply design thinking principles to transform abstract ideas into practical tools for business innovation and growth.