Entrepreneurship in the Wild: A Startup Field Guide
'Entrepreneurship in the Wild: A Startup Field Guide' by Felipe G. Massa is a comprehensive learn-by-doing guide that integrates lean startup principles, design thinking, and the jobs-to-be-done framework, providing aspiring entrepreneurs with practical steps, real-world examples, and academic insights for effectively developing, testing, and pitching a startup idea.
0:00
0:00
