Flip the Script: Getting People to Think Your Idea Is Their Idea

Name: Flip the Script: Getting People to Think Your Idea Is Their Idea
Author: Oren Klaff

By Oren Klaff

In "Flip the Script: Getting People to Think Your Idea Is Their Idea," Oren Klaff reveals a new approach to persuasion that involves guiding people to discover your idea on their own so they believe it and are motivated to act on it, rather than feeling pushed or sold to.