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Influence: Science and Practice, ePub, 5th Edition audiobook cover

Business

Influence: Science and Practice, ePub, 5th Edition

By Robert B. Cialdini

"Influence: Science and Practice" by Robert B. Cialdini is a comprehensive guide to the psychology of persuasion, exploring and explaining the six key principles of influence: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity.

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