Made to Stick: Why Some Ideas Survive and Others Die
I believe there is a confusion with the author's name. "Made to Stick: Why Some Ideas Survive and Others Die" is written by Chip Heath and Dan Heath, not Charles Kahlenberg. Here's the one-sentence summary for the book by Chip and Dan Heath: "Made to Stick" explores the traits of unforgettable ideas and presents a concrete, actionable framework to make messages stickier by focusing on six key principles—simplicity, unexpectedness, concreteness, credibility, emotions, and stories (SUCCESs).
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