New Business Road Test, The: What Entrepreneurs And Investors Should Do Before Launching A Lean Start-Up audiobook cover

Business

New Business Road Test, The: What Entrepreneurs And Investors Should Do Before Launching A Lean Start-Up

By John Mullins

"The New Business Road Test" by John Mullins provides a framework for entrepreneurs to assess the viability of their business ideas by examining market attractiveness, competitive advantage, and their own capabilities before launching a start-up.

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