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Positioning: The Battle for Your Mind, 20th Anniversary Edition audiobook cover

Business

Positioning: The Battle for Your Mind, 20th Anniversary Edition

By Al Ries

"Positioning: The Battle for Your Mind, 20th Anniversary Edition" by Al Ries emphasizes the enduring importance of strategically positioning a product in the consumer's mind, supported by commentary and examples demonstrating the impact of this approach on marketing strategy.

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