Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Name: Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Author: William Poundstone

By William Poundstone

'Priceless: The Myth of Fair Value (and How to Take Advantage of It)' by William Poundstone explores the hidden psychology behind pricing strategies and how they influence consumer behavior, showing that prices are often irrational and manipulated by marketers to encourage spending.