The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm audiobook cover

Business

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

By Thomas Kelley

In "The Art of Innovation," Thomas Kelley reveals the strategies and culture that drive creativity and continuous innovation at IDEO, emphasizing teamwork, brainstorming, rapid prototyping, and learning from failures to consistently deliver groundbreaking products and services.

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