The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK Guide) audiobook cover

Business

The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK Guide)

By Greg Geracie

The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK® Guide), developed through collaboration between leading voices in product management and related fields, establishes a comprehensive standard for product management practices, including lifecycle processes and essential tools, to enhance the effectiveness of product managers across various industries.

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