The Human Element: Overcoming the Resistance That Awaits New Ideas

Name: The Human Element: Overcoming the Resistance That Awaits New Ideas
Author: Loran Nordgren

By Loran Nordgren

"The Human Element: Overcoming the Resistance That Awaits New Ideas" by Loran Nordgren explores how overcoming psychological Frictions, rather than solely increasing a new idea's appeal, is crucial for successfully introducing innovations.

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The Human Element: Overcoming the Resistance That Awaits New Ideas

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