The Illusion of Choice: 16 ½ psychological biases that influence what we buy

Name: The Illusion of Choice: 16 ½ psychological biases that influence what we buy
Author: Richard Shotton

By Richard Shotton

"The Illusion of Choice" by Richard Shotton explores 16½ psychological biases that influence consumer decisions, highlighting how businesses can leverage these biases in marketing to effectively attract and retain customers.

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The Illusion of Choice: 16 ½ psychological biases that influence what we buy

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