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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed audiobook cover

Business

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

By Alberto Savoia

"The Right It" by Alberto Savoia explores why most new products fail in the market despite competent execution and offers practical strategies, including the use of "pretotypes," to ensure that new ideas have a higher chance of success.

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