The Tipping Point: How Little Things Can Make a Big Difference

Name: The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell

By Malcolm Gladwell

"The Tipping Point" by Malcolm Gladwell explores how small, seemingly insignificant factors can accumulate to reach a threshold, the tipping point, that creates a dramatic change, much like an epidemic spreads rapidly once a critical mass of cases is reached.