This Is Marketing: You Can't Be Seen Until You Learn to See

Name: This Is Marketing: You Can't Be Seen Until You Learn to See
Author: Seth Godin

By Seth Godin

"This Is Marketing" by Seth Godin is an insightful book that emphasizes the importance of empathy and service in marketing, encouraging readers to identify and solve the needs and desires of a target audience, rather than relying on mass appeal and traditional advertising tactics.