Uncommon Service: How to Win by Putting Customers at the Core of Your Business

Name: Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Author: Frances Frei

By Frances Frei

"Uncommon Service" by Frances Frei and Anne Morriss argues that in a volatile economy, service should be a strategic component integrated into every core decision of a company, transforming it into a competitive advantage rather than just a function of damage control.