What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth
"What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth" by Matthew E. May and Pablo Dominguez provides a framework called The Unicorn Model, based on five foundational principles—Strategic speed, Constant experimentation, Accelerated value, Lean process, and Esprit de corps (S.C.A.L.E.)—to help companies achieve rapid, sustainable growth.
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