Zero to One: Notes on Startups, or How to Build the Future

Name: Zero to One: Notes on Startups, or How to Build the Future
Author: Peter Thiel

By Peter Thiel

"Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel emphasizes the importance of innovation in starting a business, arguing that true progress comes from creating something entirely new and going from 'zero to one', rather than merely iterating on what already exists.